Innovation & research
Reinventing petfood. Driven by data. Approved by paws.
PAW PET LAB
We fuse data, biology, and flavor to craft next-gen preventive pet nutrition. From gut microbiome insights to AI-personalized recipes – we bring science to the bowl.
Backed by science. Loved by pets. Ready for market.
Breakfast
The most important meal of the day.
We’ve all heard it before — breakfast sets the tone for the rest of the day. And it turns out, it’s not just true for humans. After conducting extensive research, we've found clear links between the quality of a pet’s morning meal and their well-being, energy levels, and overall behavior throughout the day. A well-balanced breakfast helps regulate metabolism, supports digestion, and promotes better focus — yes, even for cats and dogs. So why do we still feed our pets the same meal, morning and evening? Just like humans benefit from meals that are tailored to different times of the day, our pets can too. A recipe designed specifically for the morning can help them start strong, stay sharp, and feel their best — all day long.Because they deserve more than routine.
They deserve a breakfast that works with their body.
recovery
Rest and recovery are just as important as action. And it turns out, that’s true for dogs too. After long walks, exciting play, or a demanding day, their bodies need more than just routine treats. They need nourishment designed to help them bounce back.Our research shows that dogs benefit immensely from recovery-focused nutrition: it helps replenish energy stores, supports muscle restoration, and promotes calm after physical and mental stimulation. So why do we keep feeding them the same snack at every moment of the day? Just like athletes recover better with the right fuel, dogs can too.A purpose-built recipe for recovery bites can help your dog wind down, recharge, and be ready for the next big day. Because they deserve more than a reward or treat. They deserve support for a strong comeback.
Liquids Mix
Not every cat is a good eater — and even fewer are good drinkers. Studies show that many cats don't drink enough water, which can affect their recovery and overall wellbeing. That’s why we created Liquids — easy-to-mix powders that transform plain water into a flavorful, nourishing drink your cat will actually enjoy.Whether after an adventurous climb, an active play session, or simply a long nap in the sun, cats need more than just food. They need hydration that supports recovery, digestion, and energy balance — especially since their natural thirst drive is low.With Liquids, you’re not just encouraging better hydration — you’re giving your cat a gentle, daily boost designed to restore, refresh, and revitalize.