Innovation & research

Reinventing pet. Driven by data. Approved by paws.
Backed by science. Loved by pets. Ready for market.

PAW PET LAB

We fuse data, biology, and flavor to craft next-gen preventive pet nutrition. From gut microbiome insights to AI-personalized recipes we bring science to the bowl.

While others focus on private-label pet food, we go all in on what pets drink. From functional liquids and hydration to recovery nutrition, whether in liquid, powder or effervescent tablet form, we develop white-label liquid solutions for the pet industry. We don’t make pet food. We create the other half of the meal: innovative nutritional drinks for every pet.

• Liquids - PawSip

Liquids Mix
PAWSIP range

Not every cat or dog is a good eater and even fewer are good drinkers. Studies show that many pets don't drink enough water, which can affect their recovery and overall wellbeing. That’s why we created the liquids PawSip easy-to-mix powders that transform plain water into a flavorful, nourishing drink your pets will actually enjoy.Whether after an adventurous climb, an active play session, or simply a long nap in the sun, pets need more than just food. They need hydration that supports recovery, digestion, and energy balance, especially since their natural thirst drive is low.With PawSip liquids, you’re not just encouraging better hydration, you’re giving your cat a gentle, daily boost designed to restore, refresh, and revitalize. Whether you choose powders, ready-to-serve drinks, single-serve sachets or larger tubs, the possibilities are endless.Nutrition is important, but proper hydration is just as essential. While the market focuses heavily on treats as an extra, we see drinks as a fundamental part of every pet’s daily routine, not just an add-on, but the perfect complement to their food.